Brilliams

I’m a brand, culture and marketing strategist working across music, tech and creative organisations. I help leaders clarify what they stand for, turn it into brand, programmes and communications, and build the teams and structures to deliver it.

Click the links in the menu for my portfolio, or read on.

As an organisational leader I created Loop, Ableton's large-scale creative summit and content platform; founded RA Films, the documentary arm of Resident Advisor, where I also ran brand partnerships; built the Vinyl Alliance's marketing function from zero as its Fractional CMO; and chaired the board of a charity serving young disabled musicians.

As a consultant I set brand and cultural strategy for global organisations: aligning Audio-Technica's leadership across Japan, Europe and North America behind a two-year Gen Z strategy, and building music and brand strategies for global drinks brands, banks and insurers. The making side of the practice has taken me further: studio recordings and piano concerts in Mumbai, video production for M&C Saatchi at nightclubs in Beirut, Barcelona and Glasgow, social strategy for one of electronic music's biggest touring artists, startup coaching in Berlin, London and Stockholm, and music developed in New York with five preeminent jazz drummers and the Brooklyn Youth Chorus for Julian Rosefeldt's Euphoria, shown from Park Avenue Armory to RISING Melbourne.

Check some project snapshots on other pages …or give me a shout and I’ll tell you about them over ☕️