I’m a brand, culture and communications strategist working across music, tech and creative organisations. I help leaders clarify what they stand for, turn it into brand, programmes and communications, and build the teams and structures to deliver it.

Click the links in the menu for my portfolio, or read on.

As an organisational leader, I founded RA Films - a video content arm for Resident Advisor, created Loop - a large scale creative summit and content platform for Ableton, and led the board of a charity serving young disabled musicians.

As a consultant I’ve developed music & brand strategies for drinks distributors, global banks and insurance companies, produced studio recordings and piano concerts in Mumbai, directed video production for M&C Saatchi in Beirut, Barcelona & Glasgow, defined social strategy for one of electronic music’s biggest touring artists, coached startup teams in Berlin, London & Stockholm, and developed music in New York with five preeminent jazz drummers and 200-person choir for a large-scale art installation currently touring the world.

Check some project snapshots on other pages …or give me a shout and I’ll tell you about them over ☕️

    • Audio-Technica: Brand & Culture Strategist

    • Vinyl Alliance: Fractional CMO

    • Ableton: Strategic Director - Loop Summit for Music Makers // Head of Content & Editorial

    • Open Up Music: Board Chair

    • Resident Advisor: Creative & Executive Producer - RA Films // Head of Partnerships

    • Red Bull Music Academy: Content Manager

    • Glastonbury Festival: Press Officer

    • Brand building & organisational purpose

    • Strategy & creative

    • Coaching, team facilitation & mentorship

    • Content & editorial

    • Filmmaking

    • Diversity, equity & inclusion; safeguarding & disability awareness

    • Board governance

    • Team setting & facilitation; agile processes

    • Digital transformation

    • Data-led decision making